SUSTAINABILITY CONSULTING / ECO-PRODUCTION
Overconsumption and a single-use culture have created an international waste crisis. While most waste is technically recyclable, most materials are not profitable or easy to recycle - resulting in businesses leaving an infinite lasting trash footprint on the earth.
By embracing and expounding on a sustainable approach to product development marketing, and e-commerce an artist or business can greatly minimize some of their role in this global issue.
GOAL: Create a Transparent Merchandise Closed Loop
Eco-System with a Reuse + Resale Program and Sustainable Digital Activations
REUSE/RESALE/RECYCLE PROGRAMS
Launch a trade-in and resale or recycle experience to begin an unlimited stream of revenue growth and earth-karma.
By integrating with strategic technology & materials partners any size sustainable profitable program can be activated to create highly-personal and relevant products and content that resonates with fans and potential customers.
- Resale Partner - Recommerce, TheadUp white label program
- Recycling Partner - Terracycle
- Producer + Recycling Partner - Everywhere
- Producer + Upcycling Partner - Recycled
- Authenticating Partner - Entruphy
Creating closed looped and sustainable systems or campaigns will soon be a standard and most likely will have governmental regulations to abide by to ensure the consumer and the earth are being protected.
Whether it is one reused/recycled product or millions, the basic moral incentive is present at any touchpoint and provides a benefit to anyone.
Facts:
75% of consumers in a Boston Consulting Group survey said sustainability is extremely or very important to them.
Second-hand clothing accounts for 5.5%. Only 4.3% of sales are generated by the sale of sustainable clothing.In 2025 it is estimated second-hand clothing will account for 10%. Statista
62% of Gen Z and Millennials look for second-hand fashion before buying new clothes. ThredUp
The largest growth of the second-hand market is forecast in North America until 2026. Here, the market could grow 8x faster than the traditional clothing market. In Europe, still twice as much. ThredUp
Platforms that rent or sell clothing are enjoying growing popularity. In 2021, The RealReal generated global sales of $167 million here, followed by Poshmark with $126 million. Annual Reports , 1 and 2
ABOUT YOUR SUSTAINABILITY CONSULTANT : KIMMY FAYE
Kimmy Faye specializes in building and implementing innovative marketing strategies & content for artists and brands. Having over 16 years of music marketing + eco-product experience, she has worked with some of the largest entertainment acts and companies in the world.
Her most recent work includes managing thousands of e-commerce + creative projects and assets for the last 7 years with Universal Music Group / Fame House. Prior to that, while at a marketing agency she managed the digital presence for multiple brands and artists including Disney Music, Steven Tyler, LL Cool J, Eddie Money, Alyson Stoner, and more. She also launched one of the first sustainable clothing stores in Nashville, TN - where she also did sustainable + upcycled styling for Artists.
She has always been excited to be a part of any sustainable initiative and started selling resale goods online and in-store in 1998. She has developed a wide array of sustainable products for various clients and charities, including:
- Inventoried and marketed Randy Travis’ vintage merch on one of the first Warner 360 Drupal sites
- Created and sourced an internationally distributed album cover made of compostable paper and wildflower seeds, which was also available in one of the first online bundle album pre-orders launched with Topspin
- Designed and sourced new fair trade / earth ethical collectible merchandise capsules to benefit charity
